Our premier brand, the globally renowned LickiMat®, emerged during the evolution of our OH Bowl® line, which increasingly prioritized oral hygiene. Recognizing the soothing nature of cats' constant licking and observing our Great Dane's excessive licking due to separation anxiety, we explored innovative solutions to alleviate pet stress.
Through meticulous testing, we discovered that dogs could be enticed to reduce anxiety through alternative licking stimuli such as peanut butter and yogurt. Conventional bowls proved ineffective for this purpose, prompting our chief designer to develop prototypes that were met with immediate success.
Feedback from friends and family highlighted the optimal use of LickiMat® just before leaving home, providing pets with a healthy distraction and owners with peace of mind. This revelation underscored our mission to redefine departure as a time of joy rather than stress for pets and owners alike.
As the popularity of LickiMat® grew, cat owners also embraced its benefits, with cats enjoying both treats and meals on its stress-free, easy-to-clean surface. The LickiMat® became a staple for pets of all kinds, fostering relaxation and pleasure during mealtime and beyond.
From the original three LickiMat® Classic products - Soother, Buddy and Playdate - the range continues to expand and includes:
- TUFF Soother
- TUFF Buddy
- TUFF Playdate
- Slomo
- Wobble
- UFO
- Splash
- Yoggie Pot
- Keeper
- Outdoor Keeper
- Felix
- Casper
- Kitty
- Catster
All are available in a vibrant range of colours with many in various sizes to suit your pet.