This was our first and major launch of our CrateMate and CrateMate Mini to the pet household in real life. It was incredible to hear the feedback from the various pet owners, trainers and groomers, saying how much they needed a product like this one and that they’ve started attaching the CrateMate to things beyond the crate – such as grooming poles, trainer’s wrists, back of the headrest in a car, camping chairs and even cat scratching poles.
Crufts is a wonderful show where we get to celebrate all things dogs. We love meeting the many happy wagging tails and also speaking to their owners.
For 2026 we launched our first ever Crufts Limited Edition Tote Bag which had an overwhelmingly positive response. Keep an eye out for the new bag for 2027!
At Crufts this year, we even learnt that many people had been using our Slomo XL to slow down their horses who are fast eaters – as we keep learning LickiMats are used and loved by not just dogs and cats.
Thank you to the team who were absolute troopers for a big 5 days and to the incredible people and pets who we met at Crufts.
